About

I am a multidisciplinary Innovation Strategist, Creative Technologist, Experience Design Leader, Musician, Animator, Editor, Graphic Designer and Educator.

I began my career in my home town of Youngstown, Ohio as a graphic designer and musician, creating album artwork, posters, merchandise, and brand identities while writing, recording, and performing music. Earning a BA in Graphic Design and completing an internship in a newspaper graphics department, I moved to New York City in 1996, where I designed album packaging and advertising for Universal Records. When asked to help build a website, I taught himself to code — shifting my focus from print design to digital as the industry evolved.

By 1998, I had fully transitioned into digital, joining “Silicon Alley” firm Fusebox. There, I developed early online education platforms for Brown University, websites and marketing tools for JP Morgan Chase and ESPN, and educational games for Colgate during the rise of Adobe Flash. Around the same time, I started Full-Tilt Records, an independent label dedicated to developing and promoting independent artists, all while performing in the city with band Newborn Naturals.

As my career progressed, I expanded my skills into animation, programming, video production, and audio engineering, building a successful freelance practice. I became known as the “360 Guy” for helping agencies evolve traditional campaigns into integrated, multi-platform experiences spanning digital, social, video, and live activations.

In 2004, I co-founded thehappycorp global, an “anti-agency” collective of forward-thinking creatives. There,I helped build and lead a team of designers and developers pioneering early digital and social marketing strategies. Clients included Dodgeball (Dennis Crowley’s pre-smartphone location-based social app, later acquired by Google,) HSBC, Topic Magazine, College Humor, and Brooklyn Brewery.

In 2006, I relocated to New Orleans to join Zehnder Communications as Interactive Creative Director and Creative Technologist. I helped build and lead creative for Zehnder’s digital department, overseeing creative across multi-platform campaigns for Tourism, Food & Beverage, Banking, and Entertainment while developing early augmented reality applications and immersive interactive experiences for corporate events and music festivals.

In addition to my work in the product and marketing industry, I’ve served as an Adjunct Professor at Loyola University, mentoring the next generation of designers and digital thinkers. As an educator and speaker, I’ve shared insights on creativity, technology, and innovation with audiences ranging from students to executives.

Today, I focus on innovative content creation, emerging technologies, and strategic marketing — while remaining deeply connected to music. I am an ambassador for the Louisiana Music and Heritage Experience, an organization and future museum dedicated to honoring the artists, traditions, and cultural forces that shaped not only Louisiana music, but the sound of America itself. I continues to write, record, and perform with my original band, Hawtises, and continue to run Full-Tilt Records, working with independent artists to build sustainable, self-directed careers.