Content Creation

Farmers Insurance - Dick Fowler P.I.

I was handed an underdeveloped concept by Farmers Insurance where they took their spokesperson, pro golfer Rickie Fowler, and turned him into Dick Fowler P.I. - only one thing… they had no story or content. I conceived of Dick Fowler as a comedic spoof of James Bond, complete with a lab to create technology for the golf course and worked with copywriters to develop dispatches from Rickie on the ground and in his eye-in-the-sky helicopter where he reported on the activity of golfers on the course. I led a team of designers and videographers and designed and created static and video content.

Creative Direction / Storyboards / Video Direction, Design, Illustrations, Animation and Sound Effects

Here is an example of one of my hand sketched storyboards and the final result below.